Since 2019 · Jaipur
Nazariya means the way you see something.
We named the studio for a word that doesn't translate cleanly — a way of looking, a perspective, sometimes a protective gaze. It felt right for a label built on paying close attention: to a client's body, to a karigar's craft, to a fabric before it's cut.
The Founder
Charul.
Charul trained in garment construction before spending several years working alongside embroidery karigars across Rajasthan — learning, in her words, "how much of couture is actually just patience, applied by someone skilled, for a very long time."
Nazariya By Charul started in 2019 as a single-client bridal commission and grew by referral, one wedding and one word-of-mouth introduction at a time. The studio still takes on a deliberately limited number of pieces each season — not because demand isn't there, but because the karigar relationships this brand depends on don't scale past a certain point without losing what makes the work good.
What We Believe
Cut for one body
No size charts. Every pattern is drafted fresh from your measurements.
Craft has a name
We work with the same karigar families year over year, and a share of every commission goes directly to the hands that made it.
Slow is the point
We'd rather ask you to plan ahead than rush a hand-embroidered piece to hit a date.
The Atelier
A small studio, on purpose.
6
Karigar families we've worked with since our first two years
300+
Hours of hand embroidery on our most detailed bridal pieces
2019
The year we took our first commission, in Jaipur
Visit the Studio
By appointment, in Jaipur.
Or start the conversation over video — most of our out-of-city and international clients do.
Book a Consultation